Most Common Packaging Mistakes Businesses Should Avoid

Packaging for delivery is an essential part of the customer experience and can make or break a business. Poor packaging without using the proper bubble wrap double layer can leave customers feeling frustrated, while great packaging can help create loyal customers. This is because we can’t expect the shipping company to handle and package our products with care; this responsibility falls on us. So as a retailer, e-commerce store, or business, being aware of the most common packaging mistakes businesses should avoid is a must to maintain customer loyalty and satisfaction. Here we outline the four biggest packaging mistakes.

Using Wrong or Poor-Quality Cushioning Materials.

This is very common for start-ups as they want to cut packaging costs so much that they end up using poor-quality cushioning material. This is a mistake, as the cushioning material plays an important role in protecting and safeguarding the product from rough handling during transit. If not appropriately provided, it can easily result in product damage and customer dissatisfaction.

This way, not only can your customer be unhappy, but you could also end up having to pay for damages or returns. Investing a bit in good quality packaging materials such as bubble wrap and corrugated paperboard is better than opting for cheaper alternatives like newspaper or foam peanuts.

Incorrect Packaging Sizing

Incorrect package size can also be a huge problem, not just because of the product being damaged in transit but also the cost associated with it. If the package is too large, the customer will have to pay more for shipping due to its size and weight. On the other hand, if the packaging is too small, then there’s a chance that your product might not fit and could be damaged during shipping. To avoid this mistake, make sure to use the right-sized packaging for your product and always measure twice before ordering it.

Poor Packaging Design

The design of your package is equally as important as its quality and size. A poor design can lead to product damage, customer dissatisfaction, and even lost sales. Not only should the design be aesthetically pleasing and eye-catching, but it should also reflect your brand image. Additionally, ensuring the packaging is secure and strong enough to withstand any rough handling during transit is a must. Therefore, make sure to invest in the right packaging design and materials.

Inadequate Labeling

One of the most overlooked mistakes in packaging is inadequate labeling or wrong labels. It’s important to ensure that the correct information is printed on the package, such as the delivery address, return address, and order details. A wrong or missing label can result in a shipment being delayed or lost, leading to frustrated customers who may never purchase your products again. To avoid this mistake, double-check all labels before sending out packages.

All in all, businesses should be aware of common packaging mistakes and try to avoid them at all costs. This will help ensure a smooth delivery process, satisfied customers, and ultimately more loyal customers that keep coming back to buy again. With the right kind of packaging materials, design and labeling, businesses can have a successful delivery experience every time.